What is ONLINE MARKETING?
What is the key to online marketing success?
We both can agree that online marketing is not that simple, as it was, anyone could do it and fill up their business with customers. The truth is that to market online successfully, it takes a lot of time to create and test what works from what doesn´t, and keep it focused on the marketing goals. For online marketing to succeed, you need a detailed strategy and that’s where we come in. We will help you define your audience, put together the channels your target audience frequents most, and plan how to leverage the tools to create a big impact for your business to grow.
Following are ways to market online:
Social Media Marketing
Social Media is now a big part of our culture, it has very large amounts of people gathered in them, some of the strongest ones being facebook, instagram, youtube and twitter. So when you market online on any of these platforms, you are meeting people where they are, grabbing their attention by telling them your story and the value you bring to their life. In other words you tell them about the solutions you have for their problems and lead them to come to your website to learn more and buy from you.
Retargeting or Remarketing
A website well set up can really boost your sales by turning more of its visitors into buyers. But no matter how great your website is to pitch a sale, sometimes people will leave because they get distracted, they are going to come back later to purchase it, but many times they forget to buy it or buy it from you. This is where setting up cookies on the site is important. Cookies are basically codes that stick to the users browser which helps advertisers retarget them with relevant ads on what they have searched for. For example, you search for shoes, so you go to a website to see some shoes, but for some reason you don’t buy the shoes, then you see the shoes on your facebook page, you see them on a website you visit or even an ad on youtube. Coincidence? No. The average buyer doesn’t buy on the first look, this is what makes this tool very effective, you show them what you got, which is what they were looking for in the first place, to increase the chances of selling to them.
It is easier to sell to someone who has already bought something from you, having a list of people that you can promote your products and services to through email will help you grow your business faster. This is one of the most neglected tools for small businesses. Having an emailing list of qualified people who have already expressed interest on what you offer, can help you sell to them, retain them as clients, and have more repeat business. In essence, email marketing will help you maintain relationships with your customers and sell more of your products or services to them.
Search Engine Optimization (SEO)
When you search online, google gives you websites which are more likely to have the answers for what you are looking for, that’s why you normally get your questions answered very quickly. The reason behind this, is that google picks the websites which have the most relevant content for you. This is good for the users but can get tricky when it comes to businesses that want to reach those users. If you want to be seen on google you need to be visible on the first page, as the majority of people searching on google don’t go passed the first page. There are many factors which affect your positioning on google, some important ones to consider are: the quality of your content, the wordings used in your content to make it relevant, the amount of links that have been directed to your website from other websites, the speed and quality of design.
Pay Per Click (PPC)
This tool can help you get on top of google searches, usually on the first page, it is helpful when you are in a very saturated market (have a lot of competition) as it puts you above most of them on google searches, and you get charged per person who clicks on your link. This method is very effective when your title and text is enticing for a visitor to click on, and when they arrive to your website, to have your website strategically set up to help them solve their problem. If you have your website set up correctly, you will be able to retarget them with more valuable information and offering your services to them within their social media and increase your chances of making the sale.
How powerful are the top online platforms?
- Google has 5.6 billion searches per day.
Facebook has 2.45 billion monthly active users.
YouTube has 2 billion monthly active users.
WhatsApp has 1.60 billion monthly active users.
Facebook Messenger has 1.30 billion monthly active users.
Instagram has 1 billion monthly active users.
TikTok has 800 million monthly active users.
Reddit has 430 million monthly active users.
Twitter has 330 million monthly active users.
Should you advertise your business online?
ONLY if you want to succeed and you want to succeed fast. Online advertising costs are lower than conventional ways, and you can track many aspects of your ads, which can help you learn more about your audience to adapt your products and services to better service them.
How can we help?
Once we start working together, our team will examine and research your business to see how we can help you reach your potential clients in an effective way. We will create a marketing strategy and upon approval we will begin creating the content for the advertising. We test the messaging and audiences to find out the most relevant and engaging audience that is embracing your brand, once we have that, we master communicating your business to them to increase engagement, organic reach and profit$.